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Users can employ more advanced methods by typing in shortcuts such as "from:" or "to:". Simply typing search terms into the search bar at the top of the webpage should unearth what you're looking for. It was part of its raison d'etre when first conceived, the convenience of an email service that could be searched as easily as one would use a search engine. Search is probably why Gmail exists at all. Outlook also automatically tags certain messages with categories such as Documents, Photos, Newsletters, etc. You can apply more than one category to a message, but this will not affect its place in folders. These differ from labels in that they are tags for messages rather than pseudo-folders. The service also has a system of categories. Outlook does have some good organisational features and includes a traditional folder structure, which does make it an easier experience for some users. If Gmail is set up through a traditional email client, labels will appear as folders, and emails with multiple labels will appear in multiple folders. However, this does offer an advantage in that emails can be organised into several places at once without the need for messy duplicates. The decision to support labels instead of folders remains a rather controversial topic for some users. This meant that messages can be tagged with specific labels depending on your organisational system, with individual emails capable of carrying multiple labels. One of the most significant things Google did to differentiate Gmail from other email services was to forgo folders in place of labels. Gmail vs Outlook: Folders, labels, and searches
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Gmail also features a reading pane, which can be accessed through the settings menu. The reading pane on Outlook is switched off by default, but can be enabled quite simply.
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The redesign improved on this simplistic feel while retaining the ability for users to concentrate on emails themselves rather than face any distractions. Gmail had previously prioritised simplicity, although some would describe this as plain. This changed in 2018 when a comprehensive redesign saw its aesthetics and user experience vastly improve - looking far more in line with Outlook.
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